M&A activity continues to accelerate. Sadly, many of these combinations – as many as 90%, according to one study – won’t live up to expectations, and a key reason is the failure to effectively merge brands.
What’s the optimal approach to combining brands when combining companies? When should the process begin? What are the key issues to consider when merging brands, and who should be involved?
Read “The Secret to M&A Success – It’s in the Brand” for answers to these and other important questions.